Three's a crowd, unless the crowd has good taste. PUMA is teaming up with label INSCRIRE and UNITED ARROWS' BEAUTY&YOUTH on a triple collab of footwear and apparel, and Fullress has it releasing in Japan on Wednesday, October 28.
The shoe is the H-STREET, PUMA's skinny runner pulled from early-2000s running spikes, reworked here with vintage-feeling nylon and suede, new colorways and tweaked lace details. It comes in two pairs: brown with off-white and navy with yellow. The apparel leans military and lived-in, led by a reversible MA-1 flight jacket plus a specially washed sweat setup that already looks broken in.
Japanese pricing per Fullress: the reversible MA-1 is ¥99,000, the hooded sweat pullover and sweat pants are ¥39,600 each, and the H-STREET is ¥16,500. It sells through UNITED ARROWS in Japan. No US release has been announced, so treat this one as a Japan exclusive for now.
Our take: INSCRIRE's whole pitch is that fashion should be full of love, exciting and fun, and the lookbook backs it up with oversized leather, a hoodie up and a pair of skinny runners peeking out underneath. The navy and yellow H-STREET is the loud one, the brown pair is the sleeper. And the MA-1 costs as much as six pairs of the shoes, which tells you exactly which piece they think is the main character.
At ONENESS: this collab isn't coming to our shelves, but the low-profile PUMA look is. Shop the Puma Speedcat in Buttercream / Chocolate Fondue, the Puma Homura OG Hyper in Red, or browse the full PUMA collection.
Official BEAUTY&YOUTH campaign images and release details via Fullress.
Sources: Fullress (Oct 22, 2026: PUMA x INSCRIRE x BEAUTY&YOUTH triple collab, H-STREET in brown/off-white and navy/yellow with vintage-style nylon and suede, reversible MA-1 ¥99,000, hooded sweat pullover ¥39,600, sweat pants ¥39,600, H-STREET ¥16,500; sold via UNITED ARROWS; October 28 release; images).
