New Balance has been teasing the 990v7 sideways for weeks — a Chinatown mini-billboard, a Tokyo festival display, and now the cleanest look yet: brand ambassador Rosalía jogging through Manhattan in the unreleased Made in USA pair, per Sneaker News.
There still aren't official on-white product shots, so these street frames are doing the heavy lifting. Sneaker News reads the silhouette as a clear step from the 990v6: a bigger mudguard, an "N" sized somewhere between the v6 and older editions like the v3, underlays that sit closer to the quarter, and a grey suede launch colorway with a little pre-aged treatment on the branding and midsole. Underfoot, they flag softer FuelCell foam plus the usual stability kit (CR device, ENCAP, and a new TPU shank plate).
No release date or retail price yet. If you've been squinting at leaky festival photos and ragebait billboards, Rosalía basically just answered the group chat — yes, it's real, yes, it still looks like a 990, and no, you still can't buy it this afternoon.
The details: New Balance 990v7 (Made in USA), grey suede launch look, worn by Rosalía in NYC. Release date and price TBA.
At ONENESS: This exact 990v7 isn't in our lineup yet. Shop New Balance at ONENESS for what we're carrying now.
Photos and report via Sneaker News (Rosalía NYC spotting frames of the unreleased 990v7).
