Update, October 15: Reminder — PROJECT PUMA PLUS 2026 AW still lands tonight at 9:00 PM ET (Friday, October 16 at 10:00 JST) at PUMA Japan (Harajuku Cat Street, Osaka, app, official store) and select retailers. Exact pieces are still not in the ONENESS catalog — shop ONENESS / PUMA.
PUMA's lifestyle capsule PROJECT PUMA PLUS is back for fall with a wardrobe that looks like it wandered out of a paper mill and into a quiet Tokyo street. The 2026 Autumn & Winter drop takes its color cues from washi, canvas, wood and shoji paper — browns, greys and greens that sit somewhere between a forest floor and a well-worn notebook.
The standout shoe is the K-Street MA Nubuck (¥19,800 / about $135), a slim, barely-there sole that pairs an H-Street upper with a karate-inspired plate. It comes in Velvet Moss and Strong Grey, and it is the kind of sneaker that makes your other sneakers look like they are trying too hard. Around it: a matte-taffeta padded jacket with a diagonal front zip (¥38,500), water-repellent washer-woven wide pants (¥19,800), and a waffle-grid fleece zip-up with tonal T7 striping (¥20,900).
According to Fullress and Fashion Press, the capsule hits PUMA Japan (Harajuku Cat Street, Osaka, the app and the official store) plus select retailers on Friday, October 16 at 10:00 JST. Exact pieces are not in the ONENESS catalog yet — shop the brand at ONENESS / PUMA.
Spring's PROJECT PUMA PLUS launch already proved the "wearable function" pitch works when the clothes look this calm. Fall just turns the dial toward layers you will actually want when the air gets sharp. If you have been waiting for a PUMA drop that feels more studio apartment than stadium tunnel, this is the one.
Photos via Fullress
Source: Fullress; Fashion Press; PUMA Japan.
