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MM6 Maison Margiela Takes Its FW26 Campaign to the Train Station

MM6 Maison Margiela FW26 campaign: models in leather trench, tweed blazer and shearling on the stairs at Milano Centrale, shot by Philippine Chaumont and Agathe Zaerpour. Photo via Hypebeast

MM6 Maison Margiela went back to the train station for Fall/Winter 2026. The label's new FW26 campaign, shot by Philippine Chaumont and Agathe Zaerpour, picks up where the FW26 presentation at Milano Centrale left off: commuters, arrivals, departures, and a cast that looks like regular people until you look at what they're actually wearing. Hypebeast reports the collection is now available through MM6's official site and select boutiques worldwide.

The clothes are the everyday stuff — checked shirts, denim jackets, tailored blazers, full skirts, track tops, ski sweaters and zip-up fleeces — and then MM6 messes with them just enough. Ribbed jersey back panels slim down shirts, trench coats and jackets. Linings are left exposed, hems snap to adjust, and proportions get trimmed. The styling is where it gets fun: sportswear with big skirts and culottes, blazers with long johns, oversized knits with tights.

The accessories carry the joke. There are Bauletto bags, brightly tinted takes on MM6's wraparound concealing sunglasses, earrings still attached to their retail display cards, and rings missing their stones. It's "heightened normality," which is fashion for "your dad's office wardrobe, but someone at MM6 got to it first."

Our take: MM6 is at its best when it makes basics look a little off, and this season leans all the way in. The station setting fits, since everyone looks like they're between places, and the clothes feel the same way. The tinted concealing shades are the piece that will be everywhere by winter. The leather trench on the stairs is the one we'd actually fight someone for.

The details: MM6 Maison Margiela Fall/Winter 2026 campaign by Philippine Chaumont and Agathe Zaerpour. The collection is available now via MM6's official website and select boutiques worldwide, per Hypebeast.

At ONENESS: Browse current MM6 Maison Margiela at ONENESS.

Campaign photos by Philippine Chaumont and Agathe Zaerpour for MM6 Maison Margiela, via Hypebeast.

Source: Hypebeast.

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